What is a journey

Before understanding the functionalities of Gupshup Integrations in detail, let us first explore the concept of journey in brief.

What is a journey

A journey consists of a set of steps that are connected logically to meet an objective. It's like configuring a use case in a series of steps. Once you finish configuring a journey and enable its execution, Gupshup Integrations will execute it for you each time when a specified event occurs.


For a better understanding, let's look at some examples.

When a new event is created in my Eventbrite account, send the details of the event to my whatsapp account using gupshup whatsapp messenger.


When a new task is created in my Google Tasks account, translate the note in Spanish (using Google Translate), and send the translated text to my Gmail account.

Once you define this, Gupshup Integrations will take care of the rest.

For the first scenario, Gupshup Integrations keeps checking for a new event in your Eventbrite account. As soon as a new event hits, the journey automatically sends its details to the Whatsapp account you have specified.

If 10 new events are created in Eventbrite, Gupshup Integrations will run the journey 10 times, sending you the email for each event. All this happens in a flash requiring no manual intervention.

The example we discussed is a simple journey. You can create more complex journeys by connecting more actions as per your use case.

To get started with creating your first journey, click here. The guide contains a series of steps helping you to make your first step towards automation.