Before you begin

Prior to establishing a chatbot, confirm that you have:

Set up a business account on Instagram

To access tools that might help you expand your business on Instagram, you can change your personal profile into a business account.


You may only have five Instagram accounts at a time.

Converting your profile to a Professional (Business) account

  • Go to your profile and tap Hamburger Menu in the top right-hand corner.
  • Tap Settings.
    For some accounts, the Switch to professional account option will be listed directly under Settings
  • Tap Account.
  • Tap Switch to professional account.
  • Tap Continue.
  • Select a category for your business and tap Done.
  • Tap OK to confirm.
  • Tap Business.
  • Tap Next.
  • Add contact details and tap Next. Or tap Don't use my contact info to skip this step.
  • You can follow the instructions to link your business account to a Facebook Page related to your company if you'd like. It will be simpler to use all of the capabilities offered for companies throughout the Facebook family of applications if you take this optional step. Your company account may currently only be linked to one Facebook Page.
  • Tap X in the top-right corner to return to your profile.

You may obtain insights that might help you learn more about who is connecting with your business on Instagram if you have a business account. Additionally, you will get access to the professional dashboard, where you can monitor your progress, access and learn about professional tools, and browse instructional content selected by Instagram.

Your company category and contact information can also be shown or hidden on your profile. Go to your profile and choose Edit profile after configuring. You may opt to hide or display your category label and contact information by going to Profile display under Public business information. Then choose Done.



Connect your Facebook Page to your Business(Professional) account on Instagram

  • From your News Feed, click Pages in the left menu.
  • Go to your Page and click Page settings in the bottom left.
  • Click Instagram in the left column, then click Connect Account.
  • Toggle Allow access to Instagram messages in Inbox on or off. When on, it provides access to people who manage your Page to view and respond to Instagram messages.
  • Click Confirm.
  • Enter your username and password and click Log In.
  • Click Connect account, then click Confirm. If you're connecting a personal Instagram account to a Page managed in Business Manager, change your Instagram account to a professional one:
    1. Click Business or Creator account.
    2. Click Next.
    3. Click Done.


Find out what occurs when you link your Instagram account and Facebook Page.


If you wish to create a new Facebook Page, follow the instructions given here.

Sync business contact info

Your Facebook Page and Instagram account may both sync your company's contact information. You must have a business profile on Instagram in order to sync your data.

  • From your News Feed, click Pages in the left menu.
  • Go to your Page and click Page settings in the bottom left.
  • Click Instagram in the left column.
  • Click Connect Account.
  • Follow the prompts on the screen.


Allowing access to messages is available only through the mobile phone app currently.

Register as a Facebook Developer

  • While logged into your Facebook account, go to the Facebook for Developers website and click Get Started.
  • Agree to the Terms and Conditions.
  • Verify your account using a confirmation code sent to the phone number and email address.
  • Select your occupation. You are now registered as a Facebook Developer.