Guidelines and compliances

You may build up your own Instagram chatbot on the Gupshup platform with the aid of this documentation, which will also help you understand the capabilities and restrictions of the Instagram channel.

When utilizing Instagram Messaging, it's critical to take the appropriate precautions to maintain compliance. These precautions include opting in and adhering by regional laws and norms regarding the security of client data. Failure to comply may result in being permanently banned or barred from accessing a communication channel.

For additional details, see the Instagram Terms and Policies.

Human-agent support

Even if you have automated communication set up, you must have human agent assistance in order to use the channel. Any automated contact must provide users the choice to escalate it to human help.


A conversation between an agent and an end user can start only when the end user sends a message to your business using one of the entry points.