Customisable Integrations

Customisable integrations are crucial in today’s business and technology landscapes for several reasons. Essentially, they allow organisations to tailor how different software systems and tools interact, ensuring that these integrations meet the specific needs, workflows, and objectives of the business. Customisable integrations ensure businesses can optimise their systems to match their specific needs, enhancing efficiency, scalability, and competitive advantage.

With Gupshup Converse, you can connect and use any of your third-Party systems to trigger both one-way and two-way interactive marketing campaigns on channels such as WhatsApp and RCS, targeted to your customers database present on those third-party platforms.

The following capabilities are supported by our custom Integrations module:

  1. Trigger a one-way marketing campaign from third-party system
  2. Trigger a two-way interactive marketing campaign from third-party system
  3. Receive delivery report events and incoming message events back to your third-party system using a custom Callback URL.