Template Comparison
Template Comparison is a feature that allows users to evaluate the performance of two different templates within a single WhatsApp Business Account (WABA) based on key metrics. This feature helps businesses understand which templates are more effective and make informed decisions to optimize their messaging strategies.
Prerequisites
Prerequisite | Description |
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Template Limit | Only two templates can be compared at a time. |
Account Consistency | Both templates must belong to the same WhatsApp Business Account. |
Message Volume | Templates must have been sent at least 1,000 times within the specified timeframe. |
Time Constraints | Timeframes for comparison are limited to start time < end time for accurate results. |
Key Features
Feature | Description |
---|---|
Comparison Metrics | Compare templates based on send frequency, block-to-send ratio, and top block reasons. |
Category Support | Allows comparison across or within different categories, such as marketing versus utility. |
Time Filtering | Results can be filtered by various time windows (7, 30, 60, and 90-day lookbacks). |
Performance Insights | Provides insights into template performance to help identify successful messaging patterns. |
Compare Templates
Perform the following steps to compare two templates:
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Login to the Gupshup Dashboard and Navigate to the Templates tab.
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Select the Compare button next to the Create Template.
Compare Button
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Compare templates window will pop up.
Compare Templates Window
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Select the first template from the drop-down menu by clicking on Select template 1, then choose the second template you want to compare by clicking on Select template 2 from the dropdown list.
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The comparison type available is Block rate.
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Next, select the time frame for comparison from the available options (7, 30, 60, or 90 days) from the drop-down menu by clicking on Select time.
Selecting Templates To Compare
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Once both templates and comparison parameters are set, click on Compare Templates to initiate the comparison.
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Comparison Metrics
Analyze the comparison results to gain insights into the performance of the selected templates. e.g., Template 1 has a low block rate and Ranked 1 in the image above.
Updated 9 months ago