LINE is a highly popular chat application in Japan, Indonesia, Thailand, and Taiwan. With LINE Official Account, businesses can establish a dedicated account to connect with customers.

LINE offers various services to cater to different needs. The LINE Notifications Service (LNS) allows for one-way communication, such as sending notifications, updates, and reminders using plain text or rich media. This service can help save on text messaging costs and guide customers to join your LINE Official Account. Additionally, it allows targeting notifications, only paying for delivered messages, and connecting with customers using their phone numbers.

The LINE Official Account two-way service allows businesses to offer customer support using the chat application.