Keywords

Keywords are words used to collect responses to a particular request placed by the sender. You can create a keyword group to respond to request coming from a normal 10 digit phone number or a short phone code. A short phone code is a number lesser than 10 digits and usually begins with 5.

For example, in a banking scenario, your request to view your balance through SMS will consist of a word, say, BAL followed by an account number. Here, the word BAL is the keyword indicating to the receiving end that a registered phone number has sent a request to view balance of the mentioned account number.

This section displays the Active Keyword Groups, Keyword Groups Awaiting Approval, and Expired Keyword Groups.

Creating keyword group

To create a keyword group:

1. Select Keywords from menu bar at top.
2. Click Create Keyword Group in the top right corner of the Keywords section.
3. Enter a name for the Keyword Group Name.
   
4. Select check boxes: Response URL, Default Response.
5. Type or select the validity period of the Keyword Group (in mm/dd/yyyy format). You can set the validity of a keyword group for a minimum of one month to a maximum of a year.
6. Enter Keyword and then select Phone Code. Phone Code is a regular 10-digit number designated to receive the messages consisting of the keywords. To add a new phone code, send an e-mail to the SMS GupShup support team ([email protected]). Currently, the website does not allow you to add a phone code online.
   
7. Click Confirm. This displays a confirmation message at the top of the page. You can add more keywords by clicking Add More Keywords link. When you confirm the creation of the Keyword Group and keywords in it, the Keyword Group is sent to the SMS GupShup team for approval. The approval process takes 1-2 working days.
   

Editing keyword group

To edit a keyword group:

1. Select Keywords from menu bar at top.
2. In the Active Keyword Groups, click the Keyword Group name you wish to edit.
3. Click Edit Details to edit the details of the Keyword group.
   
4. Click Confirm. Editing a keyword property such as the keyword or phone code results in a Pending state for the particular keyword. You cannot use the keyword till the change is approved.
   

Edit duration of the activation period

To change the duration of the activation period of the keyword group response:

1. Select Keywords from menu bar at top.
2. In the Active Keyword Groups, click the Keyword Group name you wish to edit.
3. In the Keyword Group Responses section, click the change link adjacent to the activation period displayed in the section.
   
4. Edit the activation period and click Get to confirm the change. Editing the date results in a Pending state for the entire keyword group. You cannot use the keyword group till the change is approved.
   : You can also export the responses to the keywords for various time periods. To do so, click Export All / Export Summary at the bottom right corner of Keywords and Response Details section. The responses are exported to excel which is a downloadable file.

Deleting a keyword group

To delete a keyword group:

1. Select Keywords from menu bar at top.
2. Select the check box adjacent to the Keyword Group you want to delete and click Delete. Keywords that will expire in 48 hours are marked in Red.
   

Viewing keyword responses

To view keyword response:

1. Select Keywords from menu bar at top.
2. Click the desired group name under Active Keyword groups.
3. Click on the keyword name under Keyword Group Responses. You can also export the responses to the keywords for various time periods. To do so, click Export All / Export Summary at the bottom right corner of the Keywords and Response Details section. The responses are exported to Excel which is a downloadable file.
   

Expired keyword group

The Expired Keyword Groups section consists of the keyword groups the active duration of which has passed. You cannot view the details of expired campaigns.