HubSpot CRM

Introduction

The WhatsApp Messaging by Gupshup app is a tool that integrates the popular messaging platform, WhatsApp, directly into the Hubspot CRM. This integration enables businesses to communicate with their customers via WhatsApp directly from the Hubspot platform and converting them into clients.

Purpose

The purpose of the WhatsApp Messaging by Gupshup app in Hubspot is to provide businesses with a new channel for communicating with their customers. with this integration, businesses can send and receive messages with their customers directly within the Hubspot CRM platform.

This allows businesses to have a centralized location for managing all of their customer communications and provides a more convenient and efficient way for customers to reach out to the business

The WhatsApp Messaging by Gupshup app in Hubspot can help businesses to:

• Improve customer experience: By providing a new, convenient channel for communication, businesses can improve the overall experience for their customers and increase customer satisfaction.
• Streamline communication: By centralizing all customer communications within the Hubspot CRM, businesses can more easily track and manage customer interactions and respond more quickly to customer inquiries.
• Increase engagement: The integration of Whatsapp Messaging by Gupshup into Hubspot CRM can increase the chances of businesses being able to engage with customers and drive sales by being available through multiple channels.
• Enhance customer data: By showing all WhatsApp messages within the Hubspot CRM, businesses can gain valuable insights into customer behavior and preferences, which can be used to improve marketing and sales strategies.
• Seamless integration: WhatsApp Messaging by Gupshup app offers a unified and streamlined process that appears to be a single and integrated solution for all customer interactions.

Features

Some of the key features of the WhatsApp Messaging by Gupshup includes:

1. Seamless integration: WhatsApp Messaging by Gupshup app offers a unified and streamlined process that appears to be a single and integrated solution for all customer interactions.
2. Send personalized template messages: Select lead/contact from the relevant lists and send WhatsApp template messages to them without any hassle. Run marketing campaigns on WhatsApp to increase conversion and boost sales.
3. Live Chat and Chat history: Businesses can Interact and communicate with leads/contacts in real-time directly within the HubSpot CRM platform and access chat history.
4. Automated responses: This allows businesses to set up automated responses to frequently asked questions, reducing the time required to respond to customer's inquiries. Use workflows to automate communication with your leads/contacts on WhatsApp. Run drip campaigns for your contacts at various points of the sales funnel.

PREREQUISITES

The following are the basic prerequisites for using the WhatsApp Messaging by Gupshup app.

• A Hubspot account: you'll need to sign up for the Hubspot account before you can use the CRM app. Refer to this doc for all supported plans link
• A Gupshup WhatsApp Account: You'll need to input Gupshup self-serve or enterprise account data, such as a
• Internet connection: An internet connection is required to access the Hubspot CRM app
• A supported web browser: The Hubspot CRM app supports the latest versions of Chrome, Firefox, Safari, and Edge.
• Data: You'll need to input, such as contact information and sales leads, into the Hubspot CRM in order to use our app effectively.