WhatsApp Business

WhatsApp is an easy, safe, and effective way for medium to large businesses to contact clients worldwide. Customers and businesses now have different expectations of one another. People now desire and demand the ability to speak directly with businesses, from starting a discussion to its conclusion.

WhatsApp is the most popular communication app worldwide, with 2 billion users. As a result, it is a valuable tool for disseminating critical and timely information as well as providing real-time automated and individualized customer service.

The WhatsApp business channel supports a subset of features provided by the WhatsApp applications. Supported features include end-to-end encryption. The difference is that the application is deployed on a server and the client can use our API to programmatically send and receive messages and integrate this workflow with their own systems (CRM, customer care, etc.).

In addition to the API, Gupshup enables businesses to use WhatsApp over the web interface. This delivers a simple solution without any integration efforts.

Key features

Rich MessagingDramatically speed up the collection and verification process by collecting media files over chat with customers, including images, videos, files, and more.
LocationsLet customers send you their locations in real-time in order to resolve a number of cases where they need to be located e.g. estimated arrival for delivery.
ContactsQuickly share contact information using the built-in contact share option in WhatsApp, so that customers can get to the right people quickly and save contacts.
DocumentsEasily share documents with your customers over chat without having to use older or slower methods. Example sharing; invoices, legal docs, T&Cs, etc.