Create Template

In the Platform, you can manage your Message Templates in one place under the Templates tab.

Before You Begin

To send a template message on WhatsApp, you must first create a template message and submit it to the WhatsApp team for approval. Only the approved templates can be sent to users.

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Providing samples when creating Message Templates is now mandatory.

Samples give examples of possible data for your template, aiding in the review and approval process by clarifying the type of message you intend to send.

Template Details

PropertyDescriptionLimitationsRequired?
Template NameCan only contain lowercase alphabets, numerics, alphanumeric characters, and underscores.No other characters or white space are allowed.Yes
CategorySelect the correct category of your template. See the list of supported categories.Yes
LanguageSelect the correct language of your template; the template name will be the same for all translations. Specify the language field when sending. See the list of supported languages.Yes
Template LabelsDefine what use-case this template serves e.g Account update, OTP, etc in 2-3 wordsYes
HeaderThe header of your message template; types includes Image, Video, Document, Text, and Location.Character Limit: 60No
BodyThe body of your message template.Character Limit: 1024Yes
Add VariableSupport parameter placeholders in the format of {{1}}.Within a WhatsApp Message Template, the character limit does not apply to the variables.Yes
FooterThe text footer of your message template.Character Limit: 60No
ButtonsThe button(s) of your message template includes Call-to-action, Copy Offer Code, and Quick Reply.Maximum of 10 buttons.No

Create A Template

  1. Navigate to the top menu bar and hover over the Dashboard to open the drop-down menu. Then, select WhatsApp.

  2. Under Dashboard, select your App. You will land at the Templates tab.

    Login> Dashboard> WhatsApp> Desired App> Templated

    Login> Dashboard> WhatsApp> Desired App> Templated

  3. Select Create Template.

    Create Template

    Create Template

  4. Enter a Template name and select the applicable Category.
    Depending on the selected category, you will need to choose a Message Type, such as Custom Message, Product Message, Carousel, etc .

    Select Category

    Select Category

  5. Select the Language from the drop-down menu and enter a Template Label

    Language and Template Label

    Language And Template Label

  6. Add a Header(Optional).
    Depending on the selected header, you will need to select a Header Type, such as Text or Media type.

    Header

    Header

  7. In Body, enter the text for your message in the language you have selected. You can add variables, such as {{1}} and {{2}} shown in the below image.

    Body With Sample Variables

    Body With Sample Variables

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    With the latest 9.0 release, now you can format the text with the template body. e.g., feedback and Thanks are formatted as bold and italic in the image above.

  8. Optionally, you can add a Footer, which is a short line of text at the bottom of the template.

    Sample Footer

    Sample Footer

  9. Optionally, you can add up to 10 buttons to the template. The buttons added can be a mixture of various button types.

    Buttons

    Buttons

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    Despite the maximum limit of 10 buttons in a template, every button type also has its own limit.

  10. Select the checkbox Allow Meta to change the category of this template while approving if applicable.
    Click Preview and Submit.