Catalog Template

Catalog templates are marketing templates that allow you to showcase your product catalog entirely within WhatsApp. Catalog templates display a product thumbnail header image of your choice and custom body text, along with a fixed text header and fixed text sub-header.

When a customer taps the View catalog button in a catalog template message, your product catalog appears within WhatsApp.

Refer here for detailed information on how to create and use Catalog templates.

Create Catalog Templates

📘

Supported ONLY on CAPI

Template Type should always be “CATALOG"

Category Type should always be “MARKETING"

Catalog connection is not required for template creation (but will be required while sending the template)

curl --location 'https://api.gupshup.io/wa/app/:appId/template' \ 
--header 'apikey: {{api_key}}' \
--header 'Content-Type: application/x-www-form-urlencoded' \
--data-urlencode 'languageCode={{language_code}}' \
--data-urlencode 'content={{template body}}' \
--data-urlencode 'footer={{template footer}}' \
--data-urlencode 'category=MARKETING' \
--data-urlencode 'example={{template body example}}' \
--data-urlencode 'vertical={{template vertical}}' \
--data-urlencode 'elementName={{template name}}' \
--data-urlencode 'templateType=CATALOG'

{
  "name": "intro_catalog_offer",
  "language": "en_US",
  "category": "MARKETING",
  "components": [
    {
      "type": "BODY",
      "text": "Now {{1}} shop for your favourite products right here on WhatsApp!",
      "example": {
        "body_text": [
          [
            "100"
          ]
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Best grocery deals on WhatsApp!"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "CATALOG",
          "text": "View catalog"
        }
      ]
    }
  ]
}

{
    "status": "success",
    "template": {
        "appId": "ceb2b861-24f6-406c-901f-3f788e02f5ea",
        "category": "MARKETING",
        "containerMeta": "{\"appId\":\"ceb2b861-24f6-406c-901f-3f788e02f5ea\",\"data\":\"Dear {{1}}, here are our products.\",\"buttons\":[{\"type\":\"CATALOG\",\"text\":\"View catalog\"}],\"footer\":\"Thank you for shopping with us\",\"sampleText\":\"Dear Aditya, here are our products.\",\"enableSample\":true,\"editTemplate\":false,\"allowTemplateCategoryChange\":false,\"addSecurityRecommendation\":false}",
        "createdOn": 1689575961310,
        "data": "Dear {{1}}, here are our products.\nThank you for shopping with us | [View catalog]",
        "elementName": "mpm_self_catalog_ex",
        "id": "e89dd724-535b-4e35-bebf-9d0a29174232",
        "languageCode": "en",
        "languagePolicy": "deterministic",
        "meta": "{\"example\":\"Dear Aditya, here are our products.\"}",
        "modifiedOn": 1689575961310,
        "namespace": "6a54628a_7f29_45a7_80b1_46549f39062d",
        "priority": 1,
        "retry": 0,
        "stage": "NONE",
        "status": "PENDING",
        "templateType": "CATALOG",
        "vertical": "Testing",
        "wabaId": "103775135696983"
    }
}

Request Parameters

Key	Description	Constraints
apikey	Apikey of the account where the app is to be created	Should be a valid gupshup.io apikey
Content	Template body
languageCode	Valid Language code for the template
footer	Template Footer	Optional
category	Template Category	Must always be MARKETING for catalog template
example	Template Body example	If params are used in body
vertical	Template Vertical
elementName	Template Name
templatetType	Template Type	Must be CATALOG for catalog template
appid	Valid App ID

Response Parameters

Key	Description
status	Creation status
Template	Template got created

Send Catalog Templates

📘

Supported ONLY on CAPI

Template Params should contain the productId which will be sent as thumbnail for the catalog (Must be the last element in templateParams list).

Sending these templates not supported through Gupshup UI

curl --location 'https://api.gupshup.io/wa/app/:appId/template' \ 
--header 'Content-Type: application/x-www-form-urlencoded' \
--header 'apikey: {{apiKey}}' \
--data-urlencode 'channel=whatsapp' \
--data-urlencode 'source={{sender_phone_number}}' \
--data-urlencode 'destination={{destination_phone_number}}' \
--data-urlencode 'src.name={{app_name}}' \
--data-urlencode 'template={"id":"{{template_id}}","params":{{template_params_list}} }'

{
  "messaging_product": "whatsapp",
  "recipient_type": "individual",
  "to": "<TO>",
  "type": "template",
  "template": {
    "name": "<NAME>",
    "language": {
      "code": "<CODE>"
    },
    "components": [
      {
        "type": "body",
        "parameters": [
          {
            "type": "<TYPE>",
            "text": "<TEXT>"
          }
        ]
      },
      {
        "type": "button",
        "sub_type": "CATALOG",
        "index": 0,
        "parameters": [
          {
            "type": "action",
            "action": {
              "thumbnail_product_retailer_id": "<THUMBNAIL_PRODUCT_RETAILER_ID>"
            }
          }
        ]
      }
    ]
  }
}

Response

Status Code	Response	Comment
Success 200	{ "status": "submitted", "messageId": "4bed9a90-9f7a-4584-be5b-8ee1cba61a01" }
Error 401	{ "message": { "message": "Authentication Failed" }, "status": "error" }	When APIKey authentication fails or apikey is not sent

Request Parameters

Key	Description	Constraints
apikey	Apikey of the account where the app is to be created	Should be a valid gupshup.io apikey
source	Source Phone Number
src.name	Source App Name
destination	Destination phone number
Template	JSON containing template details	- Must include valid template id - Params must include all params including a product ID (which is to be used as a thumbnail (last in the list))

Response Parameters

Key	Description
status	Message status
Message	Message ID