Publish your bot on Instagram

Link your bot with Facebook

  • Log in to the Gupshup website.
  • Go to the Dashboard tab > My Bots section.
  • Select the button under the Publish column against the bot you wish to publish.
  • A list of channels will appear. Click on the Publish button against Instagram.
  • Click Link your Facebook. A new window/tab will pop up.
  • Log in to your Facebook account.


Ensure that the Facebook account you log in to has the admin rights to the Facebook Page you wish to select.

  • Click the Continue as button.

  • Select the Instagram business account that you want the bot to be published on.

  • Select the Facebook Page connected to your Instagram business account.


You can add only one Facebook Page with the bot. If you select multiple Pages, only the latest one will be considered for bot deployment.

  • Switch on the toggles for all permissions and click Done.

  • Click OK.

Media Types Allowed

  • Text
  • Image
  • Sticker
  • Media Share
  • Product template carousels (up to 10)
  • Generic template (title, subtitle, image, up to 3 buttons)